Privacy Policy

Introduction

This Privacy Policy explains how luminatrixa Ltd ("we", "our", or "us") collects, uses, and protects your personal information when you use our website and services. We are committed to protecting your privacy and ensuring transparency about our data practices.

luminatrixa Ltd is the data controller responsible for your personal data. Our registered office is located at Nassau Street 179, Dublin D00 4221, Ireland. Company registration number: CRO253614.

Data We Collect

We collect various types of personal data to provide and improve our services. The data we collect includes information you provide directly to us and information we collect automatically when you use our services.

Information You Provide

• Contact details (name, email address, phone number, company name)
• Account information when you register for our services
• Communications you send to us, including support requests
• Payment information processed by our secure payment providers
• Business information related to your gym or fitness facility

Information We Collect Automatically

• Usage data about how you interact with our website and platform
• Device information (IP address, browser type, operating system)
• Analytics data to help us improve our services
• Cookie and tracking technology data as described in our Cookie Policy

How We Use Your Information

We use your personal data for various legitimate business purposes, always in accordance with applicable data protection laws. How we use your information depends on the services you use and your relationship with us.

Service Provision

• Providing and maintaining our analytics platform and services
• Processing your account registration and managing your subscription
• Delivering customer support and responding to your enquiries
• Processing payments and managing billing

Communication and Marketing

• Sending service updates and important account notifications
• Providing marketing communications about our services (with your consent)
• Responding to your questions and support requests

Business Operations

• Improving our services and developing new features
• Conducting analytics to understand usage patterns
• Ensuring security and preventing fraud
• Complying with legal obligations and enforcing our terms

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use and how to control them, please see our Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Contract: Processing necessary for the performance of our service agreement with you
• Legitimate Interests: For business operations, service improvement, and security purposes
• Consent: For marketing communications and non-essential cookies
• Legal Obligation: To comply with applicable laws and regulations

Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal data to third parties except in the limited circumstances described below:

Service Providers

We may share data with trusted third-party service providers who assist us in operating our platform, conducting business, or serving our users. These providers are contractually bound to keep your information confidential and secure.

Legal Requirements

We may disclose your information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction, subject to the same privacy protections.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• European Commission adequacy decisions
• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules or other approved transfer mechanisms

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Data retention periods vary depending on the type of data and the purpose for processing.

Retention Periods

• Account and service data: Retained while your account is active and for up to 7 years after closure for legal and business purposes
• Marketing communications data: Retained until you unsubscribe or withdraw consent
• Analytics and usage data: Typically retained for up to 3 years
• Support and communication records: Retained for up to 5 years

Your Rights

Under GDPR and other applicable data protection laws, you have several rights regarding your personal data:

Access and Portability

• Right to access your personal data and receive a copy
• Right to data portability in a structured, machine-readable format

Correction and Deletion

• Right to rectify inaccurate or incomplete personal data
• Right to erasure ("right to be forgotten") in certain circumstances

Processing Controls

• Right to restrict processing of your personal data
• Right to object to processing based on legitimate interests
• Right to withdraw consent where processing is based on consent

Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within one month, though this may be extended in complex cases.

Security Measures

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Employee training on data protection and security
• Incident response procedures

While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.

Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us:

You also have the right to lodge a complaint with the Irish Data Protection Commission or your local supervisory authority if you believe we have not handled your personal data in accordance with applicable law.

Irish Data Protection Commission:
Website: www.dataprotection.ie
Phone: +353 761 104 800